Free SEO Tool

Schema Snippet Builder.
JSON-LD in Seconds.

Generate structured data for FAQ, SoftwareApplication, Article, Product, and Organization pages — without writing JSON-LD by hand. Copy or download the snippet, paste it into your <head>. Works with any CMS or framework.

Free tool. No signup. Runs entirely in your browser.

Why structured data matters for search and AI visibility

5

schema types: FAQ, Software, Article, Product, Organization

3+

rich result formats Google can show from your markup

< 1 min

to generate, copy, paste, and validate

100 %

free — no account, no limits

What is JSON-LD structured data — and why does AI care about it?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for embedding structured data in web pages using the Schema.org vocabulary. Search engines use it to generate rich results (FAQ dropdowns, product prices, review stars). AI answer systems use it to understand entity relationships — who made what, when it was published, what it costs — making your content easier to cite accurately in AI-generated responses.

What structured data does

  • • Enables rich results in Google: FAQ dropdowns, product panels, article bylines.
  • • Gives AI crawlers machine-readable entity context — name, type, relationships.
  • • Improves accuracy when AI systems cite or summarise your content.

What structured data does not do

  • • It does not guarantee rich results — Google decides whether to show them.
  • • It does not replace quality content or good page copy.
  • • Wrong or misleading markup can result in manual actions from Google.

Select a schema type, fill in the fields, and copy or download the generated JSON-LD snippet.

FAQ items

Add the questions and answers that appear on your page. Google may display them as expandable dropdowns in search results.

JSON-LD output

// Fill in at least one field to generate the JSON-LD snippet

How to add JSON-LD to your page

  1. 1 Select a schema type and fill in the fields. Empty fields are omitted from the output automatically.
  2. 2 Copy the generated JSON-LD snippet or download it as a .jsonld file.
  3. 3 Paste the <script type="application/ld+json">…</script> block inside the <head> of your HTML page — or inject it via your CMS, GTM, or framework.
  4. 4 Validate the markup with Google's Rich Results Test (search.google.com/test/rich-results) before publishing.

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Frequently asked questions about JSON-LD structured data

Is this schema generator free?

Yes — completely free. No signup, no email, no account. Everything runs in your browser and nothing is sent to any server.

Where exactly should I paste the JSON-LD snippet?

Paste the <script type="application/ld+json"> block inside the <head> element of your HTML page. In Next.js use the <Head> component, in Astro use a <Fragment slot="head">, in WordPress use a plugin like RankMath or add it via functions.php.

Can I have multiple JSON-LD blocks on one page?

Yes. You can include multiple <script type="application/ld+json"> blocks on a single page — for example, an Article schema and an Organization schema together. Each block is evaluated independently.

What is the difference between JSON-LD and microdata?

JSON-LD is a separate <script> block and doesn't require changes to your HTML structure — that's why Google recommends it. Microdata embeds attributes directly in HTML elements. JSON-LD is easier to maintain, add, and remove.

How does FAQ schema work in Google Search?

Google may show FAQ schema as expandable Q&A sections directly in search results, below your page title. This can significantly increase click-through rate by taking up more SERP real estate.

Does structured data help with AI answers?

Yes. AI systems like Perplexity, Gemini, and ChatGPT use structured data to understand entity types, relationships, and attributes — making your content easier to cite accurately. Organization schema, in particular, helps establish your brand entity clearly.

How do I validate my schema markup?

Use Google's Rich Results Test at search.google.com/test/rich-results to check for errors and see which rich results your markup qualifies for. Schema.org's validator at validator.schema.org checks syntactic correctness.

How often should I update structured data?

Update structured data whenever the underlying content changes — for example, when a product price changes, an article is updated, or contact information changes. Stale or incorrect markup can lead to manual actions from Google.